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Together with the logo, the packaging design and the layout of the official website, Ecoproduct’s fonts and colours are part of the company’s corporate identity. According to the brand book, Century Gothic, DS Kolovrat and Arial are the three types to be used in all kinds of printed matter and e-media. Century Gothic, however, is preferred for hard copies, which is random choice by no means.

No other font is as “green" as Century Gothic

The University of Wisconsin found out that in comparison with Arial, one of the most widespread fonts, Century Gothic uses 30% less ink. In fact, Century Gothic is considered even more economical than Ecofont, a well-known font with a matching name.

Using Century Gothic in printing is not only an economically rational approach but an ecological initiative that is beneficial for the planet.

© ECOPRODUCT, 2011-2012